Some companies using Creative use ADTECH IQ, or IQ, as their primary ad serving solution. If this is the case, then Creative + ADTECH IQ is the workflow that will be in place.
The premise is that the people building the ads use Creative to get the ad in a state that’s ‘ready to traffic’. This could be an external creative agency or an in house creative team. When they’re happy that the ad is ready to go live, they invite a Trafficker to the ad (see share panel) and they set the ad as ‘Ready to Traffic’ (see actions panel).
Responsibility for the ad is then handed over to the Trafficker. Whilst the ad builders will be either external or internal, the Trafficker will always be part of the company that uses ADTECH IQ. They have extra permissions (see user settings) that allow them to push the ad into the ADTECH IQ Banner Reference Pool and then assign the ad to live campaigns (see trafficking ads for more details).
If a creative change needs to be made to the ad after it has been pushed to ADTECH IQ, then the ad builder can log back into Creative and make this change. After the change has been made, it is then up to the Trafficker to re-push the ad to ADTECH IQ where it will automatically be updated in any campaigns it has been associated to.