Using Templates

Creating an ad from a Template

Templates can be found by clicking on the Templates link in the top menu bar. This will list public Templates, including Portrait, alongside Templates built by people in your company or shared with you by other companies.

You can click on a Template to see its layout and functionality with some default branding and messaging.

If this looks like the Template you want to base your ad upon you can select ‘Create creative from template’ from the dropdown in the top right of the screen. This will prompt you with the  Create new creative screen with the format and size locked to the format and size of the Template you have chosen.

Alternatively, if you already know the name of the Template that you want to use, you can click Create New ad as usual, select Template and start typing the Template name which will autocomplete to the one you’re looking for.


After creating an ad, you will be presented with the Content panel. This contains everything that is editable.  This is where you can upload or replace files, change text, change colours and edit click urls.

The editable properties are displayed in one of three ways:

  • General ad properties. These are displayed at the top of the content panel and are ungrouped ad level properties.
  • Property Groups. These are groups of properties that are related to a specific section of the ad. You can expand and collapse the group in the interface by clicking on the group title.
  • Collections. These are used when a part of the ad template contains a section that can display a variable number of elements. The advantage of collections is that you can add more items to them by clicking on the Add icon, reorder the items by clicking on the Nudge icons and delete them. A common example is a product gallery which could contain 2 or more product photos, each with a name and description. In this scenario, new products can be added in the ONE by AOL: Creative interface by clicking on the Add icon of the Product collection then uploading a new photo and entering a name and description.

    Tracking Id

    The properties, groups and collection names are entirely dictated by the ad template so the Content panel will look different for each ad. There is one consistent property in Items of a collection though – the Tracking Id. This property will dictate the reporting label used to identify the interactions and clicks for that item. For example, in a collection of product images you might choose to enter the product name in the Tracking Id field of each item so that in the reports you can identify which product was clicked on.

    Unlocking Templates

    If you need to change the layout and/or functionality of the ad that can’t be achieved in the Content panel then you can unlock the ad by selecting Show all panels in the Info panel. This will give you access to:

    • The Files panel in which you can download the base files that make up the template, edit them and re-upload them. This should only be done by users who are comfortable with editing Flash/Actionscript or HTML/Javascript (depending on the ad type) and who have read the Building templates article.
    • The Code panel in which you can edit any of the text based files (Javascript/CSS/HTML/XML etc) that make up the template.
    • The Layout panel which you can use if you need to change the positioning of the ad on the page.
    • The Clicks and Events panels.

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