Introduction to Templates

Creative Templates generate rich media ads that have a consistent layout and functionality with configurable content tailored to the brand and campaign for which the ad is being created.

Ads based on templates can be created by picking the right template and then uploading images or videos, choosing colours and changing text … all within the Creative web interface. This means that people without Flash or HTML skills can create and edit rich media ads for web, mobile web and mobile apps.

Creative comes with many Templates, including Portrait, that anyone is free to use. We continually publish new Templates as the industry evolves. In addition, companies can and do create their own templates - based on any of our rich media formats - that are available exclusively to them.

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